In spring of 2019, Bobcat of the Finger Lakes decided it was time to speak up – for autism awareness, that is. The dealer custom-wrapped a Bobcat compact track loader from its rental fleet with a design to promote Autism Up, an organization dedicated to assisting families and individuals with autism spectrum disorder. The best part? Ten percent of the machine’s yearly rental revenue directly supports the dealer’s chosen charity.
Bobcat of the Finger Lakes didn’t stop there. The dealer encouraged other Bobcat dealers across the country to take part in what they called the Digging for Charity Challenge. Once a dealer is challenged, the same rules apply.
If nominated, participating dealers will custom-wrap one of their Bobcat rentals to support a charity of their choosing. At the end of the year, 10% of the machine’s rental revenue is donated to their selected organization. If dealers decline the challenge, they’re asked to donate $250 to the nominator’s charity of choice.
Dealers are encouraged to post an image of the wrapped Bobcat rental machine on their Facebook page, with the hashtag #DiggingForCharityChallenge, and then nominate a handful of other Bobcat dealers to participate in the challenge.
Take a look at how these Bobcat dealers are using the Digging for Charity Challenge to make a difference in their communities throughout the United States.
Bobcat of Fort Wayne
Through the Digging for Charity Challenge, Bobcat of Fort Wayne supports Habitat for Humanity in their mission to help local families build a place to call home.
One Bobcat machine wasn’t enough for Leppo Rents. This Ohio-based dealer chose to donate 10% of the rental revenue from two Bobcat machines. The dealer’s Bobcat E85 compact excavator was wrapped in honor of Team Fox, an organization dedicated to funding research for Parkinson’s Disease.
In addition to wrapping their Bobcat excavator, Leppo Rents also wrapped a Bobcat compact track loader in support of Mission 22, an organization that provides valuable support for local veterans once they return home.
Find your local Bobcat dealer to see if they’re participating in the Digging for Charity Challenge.